Social media represents a proven track record in efficient marketing potential in the digital age, but it is imperative to grasp methods of harnessing the tool tactfully. Below are a few trends we must follow to implement and trends we should dismiss as no longer viable.
IN
Immersion in video presentation: Join the LinkedIn post trend with its new portrait video feature to garner attention before you fall behind.
Light-Hearted humor: Engage in playful banter, poking fun at your competitors.
Recognizing and connecting with your audience: Avoid posting about products or services irrelevant to your audience (e.g., location, interest, etc.)
Expressing your brand’s specialty: Content directly showcasing your brand trumps sharing general information conveyed repeatedly everywhere.
Incorporating real-time shopping: It is a truly lucrative marketing strategy to turn your content viewers into buyers with just a few clicks online, as we saw with the QVC network.
Getting to the point without filters: Presenting with a brash, unapologetic tone and humor can elicit respect and curiosity from your audience.
Outlandish voting on LinkedIn: Presenting your audience with an unconventional, polarizing poll on a widely relevant topic can generate passionate engagement.
OUT
Outdated social media trends: It’s pointless to utilize oversaturated, irrelevant trends, as the result will be boredom, and your message will fall on deaf ears.
Outrageously exaggerated videos: If the video is too flashy to the point of showing off, it can drive your audience away and detract from the overall message.
Threads: They are no longer a viable medium, but they were fun while they lasted. Plus, employing excessive text in your marketing campaigns is a surefire way to lose audience engagement.
Generic Imagery: Lack of originality in the images you select for your post is a nosedive to critical elements in audience connectivity, creativity, and credibility.
Over-reliance on AI: No audience is keen on reading generic content regurgitated by AI, which takes away the personal touch that is key in influential marketing and puts you at risk for plagiarism.
Video Lectures: Your audience is not interested in listening to a lengthy presentation on the desired message without engaging features, and the lack of captions is textbook ableism.
Engagement Requests are redundant additions to a message that is meant to be concise and minimize the chance of engagement.
Marketing victors in 2025 will emerge from the companies that embrace a human-centric approach, open to experiment, and stand out from the crowd so that a memorable environment can form for prospective clients.
Bibliography
Social Media Do’s and Don’ts – Close School of Entrepreneurship. (2016). Close School of Entrepreneurship. https://drexel.edu/close/news/announcements/2016/September/Social%20Media%20Dos%20and%20Donts/
